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Mercury Forum Guide

Mercury Forum Edsel Ford created the Mercury brand in an effort to attract buyers seeking more luxury than they'd find in a typical Ford model and less than what was delivered by an expensive Lincoln. The first model, the Mercury 8, went on sale in 1939 for $916 - $91 more than the comparable Ford Deluxe. Under the Lincoln Mercury division that was developed in 1945, engineers and designers went to work on what was to become the 1949 Mercury. During the 1950s, models were offered with Merc-o-matic transmissions and sunroofs, which were followed in the 1960s by the first Mercury Marauder (briefly revived in 2003) and the debut of the Mercury Cougar.

The 1960s saw the introduction of Mercury's Comet and Meteor vehicles. The Comet featured diminutive dimensions and luxury accoutrements, while the Meteor was a midsize family car that followed the trend toward more reasonably sized cars. Racetrack wins boosted awareness of the Comet and helped the model make a big splash in terms of sales. By the end of the decade, the iconic Mercury Cougar, a variation of the Mustang, had been rolled out, taking its place in the pantheon of legendary early muscle cars. Heading into the 1970s, the lineup of Mercury cars included familiar nameplates such as the Mercury Comet and Mercury Monterey (not be confused with the minivan that arrived decades later), as well as the Cougar and others. Reflecting the oil crisis of the time, the company was forced to design smaller, more efficient models in the years to come. As a result, buyers were introduced to vehicles including the Mercury Bobcat, the Mercury Capri, and the Mercury Monarch (a.k.a. the Ford Granada).

The downsizing continued into the 1980s and 1990s with the launch of the cute Mercury Tracer and several Ford-sourced cars, such as the Mercury Lynx (Ford Escort), Mercury Topaz (Ford Tempo), and Mercury Zephyr (Ford Fairmont). The Grand Marquis was also unveiled during this time frame, and, given its nearly 30 year existence, proves that there's still a market for large domestic sedans. With the exception of the Grand Marquis and the Mercury Mountaineer, the cars that comprise the brand's current lineup are fairly recent additions.

mercuryforum.com - the past few years have been challenging for the Mercury brand, as changing consumer tastes and a lack of differentiation between Mercury and Ford vehicles have hurt sales. Pundits have often proclaimed the end of Mercury is near, but Ford, as the new millennium takes hold, seems intent on keeping the brand.

mercuryclub.com - you will be able to see what IMOA is all about. You will be able to make contact with other members, keep up to date on upcoming events and find valuable info on any Mercury you may be interested in. Browse through our classifieds to find that dream car or hard to find part, check out pictures and stories about member.

fmrcoa.org - Mercury's vehicle lineup and consumer base are small, but the brand remains a respectable pick for buyers seeking luxury vehicles that are born and bred in the USA. Mercury Accessories for minivans and SUVs came into their own, keeping the brand's sales hit an all-time high during the last several decades.

mercurycapri.com - the Mercury Sable is a modern and refined full-size sedan that was reborn from the Montego for the 2008 model year. For 2009 the Sable adds an SOS-Post Crash Alert as well as stability control as standard on all trim levels. The premier trim adds a reverse sensing system and an anti-theft alarm as default options.

mercuryarchive.com - Mercury got its first compact SUV for 2005. The Mariner shared its car-type 5-passenger wagon design. Mariner had its own styling details and interior decor, but used the same 153-hp 4-cyl and 200-hp V6 engines as Escape and Tribute. Mariner came in 4-cyl Convenience and V6 Luxury and Premier models.